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Your Journey to Digital Marketing Mastery Starts Here.

Beginner-Friendly Tutorials and
Strategies.

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If you’ve ever felt overwhelmed by digital marketing—unsure where to start, what’s working, or how to make it all fit together—you’re not alone.​

This space is here to help demystify the process. I share the insights, strategies, and tools I’ve gathered through hands-on work and postgraduate study—so whether you’re growing a business, building your portfolio, or just curious about how it all works, you can take practical, confident steps forward.​

From content and SEO to social media and paid ads, I offer honest, actionable guidance with no jargon and no fluff—just what actually works.
 
 

Actionable Advice to Grow Your Skills and Career

Just here to learn? That’s perfect. But if you’re looking for a little extra help, I will be hoping to take on small projects or offer mentoring sessions once I have finished my studies—feel free to reach out.

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www.samanthayates.co.uk

MY SKILLS

Key Competencies

Web Development & Digital Tools – Skilled in website creation, GitHub, Power BI, and cloud platforms like Azure.

Digital Marketing – Certified in SEO, social media, and email marketing with practical experience building an online brand.

Project & Business Management – Proven ability to manage operations, schedules, and teams from both corporate and entrepreneurial roles.

Strong Communication & Client Service – Experienced in delivering high-quality service across finance, public service, and wellness sectors.

MY HISTORY

Academic & Professional

Education & Academic Qualifications

  •  (In Progress) Postgraduate Certificate in Digital Marketing
    Currently studying advanced digital marketing strategy, analytics, branding, and digital campaign management through Purdue’s postgraduate program.

  • TQUK Level 2 Certificate in Digital Marketing (RQF) – LMP Education, Awarded June 2025
    Covered key areas including:

  • Digital Marketing for Business

  • Social Media for Business

  • Email Marketing

  • SEO (Search Engine Optimisation)

  • Marketing Review and Evaluation

  • HND Level 5 in Computing

       Uxbridge College, Hayes Campus
       Sept 2021 – June 2022
       Achieved: Merit

  • HNC Level 4 in Computing

       Uxbridge College, Hayes Campus
       Sept 2020 – June 2021

  • VTCT Level 2 & 3 Diploma in Massage and Beauty Therapy

       Sept 2010 – Sept 2014

  • Secondary Education – The Amersham School

       1990 – 1994

Work​

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Professional Experience

  • Small Business Owner – Misbourne Beauty (Sept 2011 – Oct 2020)
    Founded and managed a successful beauty and massage business. Responsibilities included website development, online booking systems, SEO, social media marketing, stock control, and financial administration.

  • Senior Therapist – Champneys (Jan 2019 – July 2019)
    Supervised and supported a large team of therapists, managed treatment quality and stock, and delivered advanced Elemis facial and body treatments.​

  • Housing Benefit & Revenues Assessment Officer – Chiltern District Council (Apr 2006 – Mar 2009)
    Provided customer service and benefit entitlement assessments, offering tailored advice and support to local residents.

  • Cover Manager / Personal Banker – Barclays Bank plc (Apr 1994 – Mar 2006)
    Progressed from cashier to management role, leading a team of 6, managing staff rotas, training, and ensuring adherence to banking policies while delivering high-quality customer service.

Projects

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Highlighted Works

  • Website Development & Maintenance – Misbourne Beauty
    Designed, developed, and maintained the company website, incorporating online booking functionality, SEO strategies, and mobile responsiveness. This hands-on experience sparked my interest in web development and technology.

  • Online Booking System Implementation
    Built and managed an efficient online scheduling system for client appointments, improving customer experience and streamlining business operations.

  • Social Media Marketing & Brand Building
    Successfully developed a local brand presence using targeted advertising on platforms like Instagram and Facebook. Created content, scheduled posts, and tracked performance using Google Analytics.

  • Business Administration Tools
    Created digital price lists and aftercare leaflets. Managed finances via self-assessment, profit/loss tracking, and accounting software.

  • Academic Projects (During HND/HNC Computing Studies)

  • Java Programming: Completed coursework involving OOP concepts and application development.

  • Business Intelligence & Data Analysis: Used Power BI and Oracle Databases to analyse datasets and present insights.

  • AI & Machine Learning: Gained foundational experience applying ML algorithms in academic settings.

  • Project Management: Planned and executed academic IT projects using Agile methodologies.

Skills

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Core Competencies

   Technical Skills​

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  • Programming & Development: Java, GitHub, NetBeans, Web Development (Front-End & Back-End basics)

  • Data & Analytics: Power BI, Oracle Database, Data Analysis, Business Intelligence

  • Cloud & IT Tools: Microsoft Azure, Power Apps, Packet Tracer

  • Digital Marketing & Analytics

  • Social Media Strategy for Business

  • Email Campaign Development

  • SEO Best Practices

  • Digital Marketing Review and Planning

  • Google Analytics (practical experience)

  • Digital Marketing: SEO, Google Analytics, Social Media Campaigns

  • UI/UX & Systems: Online booking systems, Website maintenance, User experience focus

 Project & Business Management

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  • Agile Project Planning (academic)

  • Small business operations: finance, client relations, and scheduling

  • Stock control and resource planning

  • Marketing strategy and brand building

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 Soft Skills

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  • Highly organised and self-motivated

  • Strong multitasking and time management

  • Excellent team collaboration and independent working

  • Honest, reliable, and client-focused

Recognition

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Achievements & Awards

  • Achieved Merit in HND Level 5 Computing
    Recognition of academic excellence during intensive full-time studies in computing.

  • Successfully Founded and Ran Misbourne Beauty for 9+ Years
    Built a reputable small business from the ground up, demonstrating entrepreneurial drive, customer satisfaction, and sustainable growth.

  • Completed Level 2 Certificate in Digital Marketing, enhancing ability to drive online engagement and business growth through targeted content and platform-specific strategies.​

  • Developed and Managed Full Digital Presence
    Independently created and maintained the business website, online booking system, and social media campaigns—gaining hands-on experience in digital tools and platforms.

  • Promoted to Cover Manager at Barclays Bank
    Rapid progression from cashier to personal banker and cover manager, overseeing a team and managing branch operations.

  • Trusted Senior Therapist at Champneys
    Appointed to a senior role in a high-profile wellness brand, with leadership responsibility over team performance and treatment quality.

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